As an artist, one of the easiest ways to make an excellent first impression on your fans is to have a website that you control. Through your site, you can tell your story, build your brand and promote your music. Some of the critical components of any practical website design for musicians are photos, videos, bio, and music. You must also choose colors, fonts, and a template that blends to reflect who you are as a music artist.
If you want to create a music website, this blog is for you. We will discuss the fundamental principles of a great web design for musicians. Ideally, the tips and general information we share will help set you up for unrivalled online success. Hop on in!
- Website Design for Musicians; Compelling Reasons to Have an Official Music Website
- Top 7 Principles For The Best Website Design For Musicians
Website Design for Musicians; Compelling Reasons to Have an Official Music Website
So, is a website design for musicians necessary? Do you need a site to thrive in your career? These are just some of the big questions asked by many artists. Well, hell yeah! An official music website is a must-have for any serious artist with the prospects of making it big within the highly competitive music industry.
Let’s have a look at some of the compelling reasons to spend your time and resources on building and maintaining an official website:
People Will Take You Seriously
To your hometown buddies, you will always be “Johnny from the hood.” While this is not necessarily a bad thing, you must strive for more to work with essential people within the music industry. A professional-looking website design for musicians will give you extra credibility in the eyes of venue managers, music managers, producers, and most importantly, your fans. In fact, with a bit of effort, you may even convince major record labels that you are the real deal!
Website Design For Musicians; Magnify Your Online Presence
Here’s the deal; if you want to attract global audiences, you must work on enhancing your online presence. Well, you can always do this by remaining active on social media platforms. The only tricky part is that such platforms come and go. A few years back, Facebook was the in-thing. It has dramatically changed thanks to the rise of platforms like Instagram, Twitter, and TikTok. Generally, social media avenues come and go. However, websites are here to stay, and your site is your online home.
Furthermore, you have complete control of how you want your website to appear and the message you want to send. Like a home, you can design your site, rearrange the furniture as frequently as you want, and even welcome as many guests as you desire. Better still, you can even serve your guests the foods and beverages you like and collect all the gifts they bring.
Show A Different Side Of Yourself —Your Life And Personality
Again, your website is your online home. It means you can share something interesting about your life, allowing your true fans to know your personality. Through photos, videos, and blog posts, you can show your fans a different side of yourself that they may not see on your social media platforms. Hopefully, they will discover something interesting about you and want to stick around for more.
Sell Directly To Your Fans
With proper SEO (search engine optimization) practices, you can attract more visitors to your site from all corners of the world. One of the best SEO practices is to create new content regularly and optimize it using backlinks, Meta descriptions, and title tags. Additionally, make sure you invest in content marketing. The idea is to grow your audience and have a decent number of guests visiting your website every day.
A good website design for musicians will be well optimized for search engines and attract hundreds of guests monthly. Therefore, you can utilize tools that allow you to sell your music and branded merchandise directly to your fans. Your super-fans are likely to be eager to support you. Unlike social media platforms which are generally not designed for selling, you can personalize your website to increase your overall brand sales and income.
Website Design For Musicians; Build an Email List
You’ve heard that email marketing is king, right? Fortunately, your website is an excellent place to collect email addresses for your weekly newsletters. The best part is that emails collected from your site are more likely to yield a higher conversion rate. After all, your site guests are likely to be your fans or people interested in receiving emails from you and learning more about you and your music.
Top 7 Principles For The Best Website Design For Musicians
There is more to a “great” website design than merely adding content to a site and asking visitors to buy your music. Nothing good comes easy, and it is necessary to put some thought into your design to ensure you achieve the intended outcome. Whether you are looking to engage an audience, sell your music, or impress potential bookers, there are a few principles that can make you look and sound good.
Let’s check them out:
Use Professional Photography
An easy way to make an excellent first impression is to use professional photos. Before your guests read through your content, they are likely first to check out your photos and decide whether they should stay or leave. Fantastic imagery will reflect who you are as an artist. It will give your guests the impression that your content is just as top-quality as your photos.
The best part is that you can use photos on just about all sections of your website. It includes the background, the music page, the bio area, and even your electronic press kit. Unfortunately, that grainy and badly cropped photo taken using a cheap phone will only scare your fans away. If your imagery is crap, your fans will assume that there is nothing to write about your music.
Website Design For Musicians; Tell Your Story
Again, your website is your home. It allows you to meet your fans, connect with other artists, and even get booked for shows by venue managers. As such, this is your personal space where you can shine without fear of stealing the glow from someone else. Even as you share your music, don’t shy away from also sharing your life experiences. Well, the whole idea is to initiate a personal connection with your guests and make them experience more value than visiting your social media pages.
We cannot emphasize enough that your website is your personal space. As such, you can keep some segments funny and light-hearted and then hop on to serious business on specific parts. Moreover, don’t forget to promote yourself even as you communicate, tell your story, and give your guests a personal ride through your life. It is perfectly okay to request your visitors to visit your socials, subscribe to your YouTube channel, be on the lookout for your upcoming single, buy your music, join your mailing list and even show up to your upcoming show. By keeping things genuine, you have increased chances of creating a good, lasting impression.
Take Your Time To Choose The Right Template
When choosing a website design for musicians, it is imperative to be extra keen when choosing the template. Essentially, you should think of your template as a primary element that gives your website its overall structure. Depending on your choice, you may encounter limitations or enjoy freedom when creating the general aesthetics you want. Moreover, a suitable template will adapt to use on mobile devices. It will make navigating through your content, buying your merchandise, and listening to your music a walk in the park.
As a musician, you will probably want to choose a clean and simple template that allows you to add plenty of information. Essentially this will create room for more customization to help you make your guests feel a certain way once they visit your site.
Website Design For Musicians; Use Cohesive Hues and Topography
The right website design for musicians should complement your brand. Once you add your photos, it will be easier to choose the colors that blend well to make your site look spectacular. It’s as simple as choosing muted background hues to give your site a neutral look or work with vibrant colors that set off the content if you want your site to look playful.
Furthermore, you must choose good typography. By selecting proper fonts, you can make the texts on your album description, landing page, and press kit page stand out. Make sure that your texts remain simple, straightforward, and easy to read. Before you call it a day, study how the font color works with the background color and make changes if necessary.
Make Navigation Dead Simple
Another prime principle of a good website design for musicians is easy navigation. The last thing you want is for your guests to get confused when trying to book you for a show or purchase your music. By ensuring easy navigation, you increase your chances of making the most out of every visit you receive. Ideally, you should begin by limiting your main menu to essential items. Keep it organized and ensure that each section or page on your site has a clear purpose.
Ensure Your Site Is Mobile-Optimized
We live in a mobile-dominated world with a market filled with excellent yet affordable phones. Therefore, most people use their mobile devices just as often as they use their laptops and desktops. You want to ensure that you give your mobile device guests an equally great experience as they would have when using their tablet, laptop, Mac, or PC.
As aforementioned, the key to ensuring mobile optimization is to choose an ideal template. Also, optimize the images on your site to ensure they don’t appear cropped or grainy on the phone. Before you wrap up your design, check the site on mobile and make sure all the information is clear and flows nicely.
Website Design For Musicians; Add an Electronic Press Kit (EPK)
A proper website design for musicians can act like an internet-based hub that contains all sorts of content for your fans and even the media. Adding an EPK to your site allows bloggers, promoters, venues, and the media to promote your shows and music. Ideally, your EPK ought to be a snapshot of who you are as an artist. It should contain your bio, videos, music, high-resolution images, and of course, your reviews. Make sure you update your EPK content regularly to create a lasting professional impression.
Enjoy The Ultimate Exposure!
There is a lot that goes into creating a website design for musicians. However, your time and effort can be instrumental in pushing your career to the next level. A good website must have outstanding aesthetics and meaningful content. Most importantly, it should have a clear call to action that allows you to meet specific career objectives. We hope our tips help you enjoy the ultimate online experience if you plan to create your design.