The music industry has undergone massive changes in recent years, with several young and independent artists breaking out and becoming sensations overnight. Technology has made all this and more happen in under just a few years. As such, it has become such an influential tool in music marketing campaigns, and you just can’t do without it.
Many upcoming musicians and rockstars are often more concerned with making good music than marketing their brand. Unfortunately, increasing your fan base requires more than just creating good music. You need to have the right marketing strategies that will help to promote your music.
There are several modern marketing techniques that musicians can employ in promoting their music and reaching a larger audience.
In this article, we look at some of the best marketing campaigns for young musicians and how to utilize them effectively.
- What are Music Marketing Campaigns?
- Essentials of Music Marketing
- 10 Best Music Marketing Campaigns
What are Music Marketing Campaigns?
Just as every product needs to be advertised, upcoming music brands need to be promoted continuously and intensely to reach a wider audience and subsequently increase the fan base. Organizing well-planned campaigns for marketing the music brand is typically the best way to go about it.
This is where music marketing campaigns come in. They involve the use of various tools and strategies to improve an artist’s career and promote the brand. It is ideal for young and independent musicians to get many people to listen to their music.
While live performances and shows are still relevant, digital technology has allowed young musicians to record, produce and put their music out there without much hassle.
Several music streaming platforms allow you to share your music with a wide variety of audiences for free. Young rock stars now have an array of options available to them to promote their music.
Social media engagements, podcasts, radio shows, and paid advertisements are some of the many music marketing tools available to the 21st-century upcoming artist. There are endless opportunities for musicians now than there ever was.
However, you can only maximize them by creating an effective marketing campaign for your music.
Essentials of Music Marketing
There are a few fundamental things that every aspiring artist ought to have in place before marketing their music. They include:
Produce Quality Music
It goes without saying that creating good music content is integral to having a successful career as an artist. It is what will distinguish you from every other musician out there. Your music is your product, and it has to be good enough to both attract people and keep their attention on you.
Consistently Release Your Music
Releasing good music is the first step; releasing good music consistently is the next. When building your musical career as a young rockstar, you need to be consistent in releasing your music.
Set realistic goals and map out plans on how often you release albums. It will help develop your profile and show your fans that you are active. More importantly, retain the quality of your music.
Determine Your Fan base
Your fan base is your target audience, those you will be marketing your music to. Defining what group of people listens to your music will help make the most of your marketing campaign.
Information such as their age range or location would be useful in your engagements and interactions with them online. It will also help you know where to aim your promotions and what social media accounts to frequent. In most cases, your music genre determines who your audience is.
Evaluate the Market
The music industry is quite competitive. Young artists looking to make it have to start by knowing who they will be up against, evaluate their marketing strategy, and what makes them stand out. Do they have a solid online or offline presence? How do they promote their music? This information will be helpful when creating a strategy for marketing your music.
Get a Team to Work with
As an independent artist, promoting your music can be very demanding and overwhelming at times. Irrespective of how good you are, Music promotion isn’t a one-person job.
Having a team of about 5 or 6 people you can work with will significantly reduce your pressure. It will make marketing your music a lot faster and easier. Plus, with other people in the loop, more creative ideas will be generated.
Prepare your Music Marketing Campaigns
After you have released your music, figured out who your fans are, analyze your competitors, and gathered a team to work with, then you can begin to prepare your music promotion campaign. The information gotten from the previous steps will aid you in creating the ideal marketing strategy aimed at your target audience.
Make use of the necessary promotional channels you can reach them on and monitor the metrics. You don’t have to be everywhere to market your music; you only need to be on the right platforms.
10 Best Music Marketing Campaigns
There are various music marketing strategies young artists can implement to promote their music and develop their careers. Depending on their genre of music, fan base, and what their audience wants, they can create a unique marketing campaign that works for them. Here are 10 of the best music marketing strategies to select from.
There are 3.8 billion social media users globally, which means almost half of the world’s population can be found online. As an aspiring rockstar, social media engagements are one of the most influential tools you can use to promote your music and increase your fan base.
You don’t need to be active on every social media platform out there. Focus on platforms that your audience frequently uses and start to build your brand there. If you would like to separate your work life from your personal life, create a separate account for your music.
Maximize the engagement features each platform has and let your fans feel your presence. More importantly, ensure you are verified so that your followers can know it is really you.
Build an Official Website
As a young artist, one of the significant ways to promote your music is by building a website that people can visit to listen to your music. It will be your online office where fans can come to find anything and everything about your brand.
All your promotional activities, albums released, upcoming live shows, and every other important detail about your music will be posted there. Since the website is yours, you can control the visuals, data, and user interactions to create the best experience for your fans.
Be sure to keep your website up to date with your activities and link all your social media accounts to it.
Music Marketing Campaigns: Optimize YouTube
YouTube is currently the largest search engine after Google. It contains videos and tutorials on just about anything, and it is a very lucrative platform for music promotion. Having an official channel that you upload your music videos on can serve as a source of income for you and help build your fan base.
You can upload various kinds of videos on your channel, such as music videos, live performances, mash-ups, music interviews, studio sessions, cover videos, and lots more.
Also, you can make your videos interactive by using animations and other video editing tools. Make sure your videos are of high quality and are optimized with accurate descriptions and tags.
Share Your Music with Bloggers and Journalists
Another important aspect of music marketing campaigns is sharing your music to relevant sources that can help you gain publicity, such as entertainment journalists and music bloggers.
Pitching your music brand to music blogs, radio stations, producers, or sponsors may seem like unfamiliar territory, but it is a necessary part of music marketing campaigns. You need to get as much publicity for your music as you can, and music bloggers can provide the kind of boost you need. Sell a heartfelt and relatable story in your music that attracts people.
Share on Music Streaming Platforms
Music streaming platforms serve as a medium for music lovers to enjoy unlimited access to music playlists. Many of these channels are free, and young musicians can upload their music on the streaming platform for people to listen to.
Some popular streaming platforms include SoundCloud, YouTube Music, Deezer, Spotify, Tidal, and Apple Music. Before sharing your music, ensure you find out what platforms your target audience utilizes and the features available. Select platforms that allow you to market your music and measure your statistics.
An increase in the average screen time attention has led to more online advertisements. As an aspiring artist, paid advertisements are integral to your music marketing campaigns.
Tools such as Facebook business manager and Google Ads can help in creating promotional advertisements online. Social media ads are another effective way to promote your music. These ads do not come free. However, they can promote your music to a far-reaching audience.
Paid advertisements also allow for organic music sounds to filter through many of the music content.
Link Up With Other Artists
Collaboration with other artists is a pretty common and effective promotional strategy many musicians use. It is a way of gaining publicity for your music, and fans do love a good collaboration.
As a young artist, linking up with an already established musician to release a song, perform live or do a song remix can be most helpful to your career. For one, collaborating with a famous musician pulls an audience, allowing you to increase your fan base.
It also makes you more prevalent and noticeable to producers and record labels.
Organize Tours and Live Shows
Despite how much technology offers, offline marketing strategies like touring will always be relevant. Fans love a good concert, so going on tours and giving live performances should be a part of your marketing campaign.
It allows your audience to listen and connect with you physically, and no digital technology can equate to that. You don’t necessarily have to start big or go all out. Start performing where you are. Publicize your live shows with posters, flyers, and word of mouth. Tell as many people as you can about it.
You could also throw in an incentive; a personal picture with a celebrity after the show. Ensure all of this information is constantly updated on your website.
Maximize Social Media Influencers
Social Media Influencing is fast becoming an essential online promotional tool. It involves reaching out to individuals with a large social media audience to help promote your brand. Whether it’s on Tiktok, Instagram, YouTube, or Facebook, these influencers can use their platforms to market and publicize your music.
This can be done in various ways, either as background music for some of their posts or a complete promotional video. Contact some of these influencers and pitch your music to them. Remember to go first for platforms that you already have a fan base on.
Don’t just Market your Music, Tell a Story.
The music industry is highly saturated with good musicians, so you can’t rely on your music alone. If you want to distinguish yourself from others, you need to sell not just your music but a story. Use your music to tell your audience about your experiences.
You can start by creating interactive content on the how and why of your music. Build up a narrative that goes beyond your music and allows you to connect with your fans. You could also share non-music-related content about yourself that will keep your fans engaged.
Music marketing campaigns can be pretty demanding, especially for a young rock star, but having the right strategies is what makes all the difference. Prepare yourself beforehand and get all the information you need. Be creative in implementing your promotional campaign and consistently push out your music to the world.